Apple Inc (AAPL)

[KCMW]

Bootz: Anyone with a browser can already access that stuff

True, but if Apple puts it right up there where you can click an icon and get it it can make a big difference.

Earlier on, I downloaded the app to collect podcasts and then did almost nothing with it. When Apple added the podcast interface to iTunes it was a new ballgame for me. So, I could do it before, but that little extra step of making it more accessible and user friendly was a night and day difference for me.

So, I don't know exactly what Apple needs to do, but if they are clever about it, I think they really can add value by integrating the Google stuff into some facet of OSX. We will see.

-KCMW