BigHub.com Inc (fka BHUB)

[serfdom]

Actually, the rule is to seek DOCUMENTATION of what the CEO/company claims.

Definitions of due diligence on the Web:

The process of checking the accuracy of information contained in a company public statement, such as a prospectus, before recommending that company to others. Is also the act of one company investigating another company before buying its shares.
https://www.shareanalysis.com/asp/glossary.asp

The investigation and evaluation of a management team's characteristics, investment philosophy, and terms and conditions prior to committing capital to the fund.
www.ventureeconomics.com/vec/glossary.html

The analysis and appraisal of a business in preparation for a flotation or venture capital investment. Investors have a right to expect that these investigations are carried out thoroughly.
www.financingcp.org/glossary/glossary.html

A process of inspection that a venture capital or other private equity firm carries out before closing on a deal. Venture capitalists, for example, might review a company’s accounting practices and managerial structure.
www.wrhambrecht.com/ind/private/glossary/