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EFGO -- Esprit Financial Group, Inc.
Com ($0.0001)
Esprit Unveils New Look for Cash Now Brand (Press Release)

Las Vegas, NV, Jun 7, 2007 (Pink Sheets News Service) — LAS VEGAS, NV, June 7, 2007 - Esprit Financial Group Inc. (ESPRIT) (EFGO.PK) www.espritfinancialgroup.com is pleased to unveil its new logos and branding strategies for the Cash Now Service divisions using the Cash Now brand name.

The first logo, for the PayDay Loan division, picks up the color scheme that has been in use by Esprit, but gives it a more contemporary look with greater visual impact.

The second logo, Cash Now Worldwide, will be used as a general Company brand logo, and updates the previous logo to reflect the growing international nature of the Company's business activities.

The Forex Trading division will be the next division to update its brand presence and style guide, to incorporate the new design language for the Cash Now brand.

The PayDay Loan and generic Cash Now Worldwide logos will be posted on the corporate website at www.espritfinancialgroup.com later today.

CEO Garr Winters notes; "As we have been reviewing our business with the recent quarterly report, and upcoming earnings guidance, we felt that we needed a more upscale and unified branding presence that would allow us to extend Cash Now brand presence across all operating divisions, while optimizing the brand name specifically to each division's branding needs. We are feeling very positive about the new look, and hope it will be as well received as our recent new EFT+ branding for the Advanced Electronic Funds Transfer division".

Esprit Financial Group, Inc. is currently featured at http://www.audiostocks.com. Additionally, a recent CEO interview by Wallst.net. can be reviewed at www.wallst.net/audio/audio.asp?ticker=EFGO&id=3421.

About Esprit Financial Group Inc.

Esprit Financial Group Inc. is a public company engaged in a diversified number of online financial services. These include:

PayDay Loans: A pioneer in the payday loan industry, the Company licenses comprehensive software solutions to industry participants, under the Cash Now banner at www.cashnow.org .

Forex: The Company's Forex Trading division offers an innovative low-cost Forex trading service at www.cashnow.com targeted to active day-traders.

Advanced Electronic Funds Management: This division offers a number of class leading financial services that facilitate a variety of Internet based international electronic funds transfer and cash management solutions.

Structured Debt Resolution: This division will offer streamlined, cost effective alternative services to facilitate the negotiation of debt settlement online.

Safe Harbor Statement

Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.

SOURCE Esprit Financial Group Inc.

[e-mail]

Investor Relations: 1-954-376-8622





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