News on Latest Profile CommercePlanet, Inc. (OTCBB: CPNE)
CommercePlanet, Inc. (OTCBB: CPNE)
Commerce Planet, Inc. Announces New Strategic Focus on Lead Generation and Data Acquisition
GOLETA, Calif.--(BUSINESS WIRE)--Commerce Planet, Inc. (OTCBB:CPNE - News) announced that is has refined its business strategy to transition into a true media company with an increased focus on lead generation and data acquisition. Equipped with its scalable Web 2.0 technology and strong intellectual property, Commerce Planet provides a one-stop portal for high quality lead generation business solutions.
The Company has acquired and plans to continue to acquire niche specific web properties that create highly targeted leads. Currently, Commerce Planet provides services in finance, debt, education, healthcare and other industries. Simultaneously, the Company will continue to invest in its technology platform that enables it to better control web traffic, collect and analyze data, as well as profile data to matched content.
"The primary part of our business strategy is delivering customer value and satisfaction, which in turn we monetize and thereby create shareholder value," said Michael Hill, Commerce Planet's Chief Executive Officer. "We believe these enhanced and focused strategic initiatives will allow us to better monetize highly targeted web traffic, improve our customer's experience and leverage our subsidiaries' media capabilities. As a result of these initiatives, we will be able to offer B2B customers improved comprehensive marketing services, and drive increased sales and expanded margins. We remain committed to listening to our clients, and providing web-based solutions that best serve their needs."
Commerce Planet commenced its first marketing operations in 2004 with the acquisition of OnlineSupplier.com, an online membership club that offers a comprehensive line of products and services at wholesale prices through a membership program. Since then, the Company has developed ancillary services and acquired several businesses to create a full service media and internet marketing company.
