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Tuesday, 10/23/2001 9:34:03 AM

Tuesday, October 23, 2001 9:34:03 AM

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AmeriResource Engages Equitilink for Investor Relations
LAS VEGAS, Oct. 23 /PRNewswire/ -- AmeriResource Technologies, Inc. (OTC Bulletin Board: ARET - news) is pleased to announce that it has retained Equitilink, LLC to lead its financial communications and shareholder relations campaign. A San Diego agency, Equitilink, LLC provides a variety of custom services for public companies seeking results-oriented investor relations programs. The selection of the investor firm follows several weeks of discussions between the two companies.

Mr. Janovec, President & CEO states, ``We are pleased to retain Equitilink, LLC as our Public and Investor Relations Firm. Equitilink specializes in working with the small cap companies and is in the position to convey our story to the investor community as well as to the shareholders of ARET. We look forward to working with Mr. Mahoney and his fine organization.''

Mr. James Mahoney, Managing Director, states; ``Our discussions with AmeriResource's management team have made it clear that the investment community can benefit by learning more about the Company. As a result of these meetings, we are prepared to help the Company communicate its story to the investment community and thus help the Company achieve greater awareness as well as shareholder value.'' The Company has recently made an acquisition of Jim Butler Performance, a custom builder of high performance Pontica engines and drive components for the street and competition racing venues and is exploring new markets and revenue streams within this industry.``

Equitilink, LLC assists public companies in improving their shareholder relations through professional, cost-effective public/investor relations strategies and specializes in working with small-cap and micro-cap companies. Equitilink, LLC helps its clients achieve a greater awareness by expanding public awareness and enhancing corporate image. Additional information is available on the web at http://www.equitilinkpr.com/

Statements in this press release, include forward-looking statements that include risk and uncertainties. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to variety of factors, products and/or services and other risks detailed form time to time in the Company's ability to produce and market certain products and/or services and other risks detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.

EQUITILINK, LLC provides financial public relations service to the Company. As such, EQUITILINK, LLC and/or its officers, agents and employees, receives remuneration for public relations and/or other services in the form of money, capital stock in the company, warrants or options to purchase capital in the Company.



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