Coca-Cola sees Vietnam as key market
Prime Minister Nguyen Tan Dung greets Coca-Cola Chairman and CEO Neville Isdell (L)
Coca-Cola chairman and chief executive officer Neville Isdell has underlined the importance of Vietnam to the American soft drink giant and its strong commitment to the country.
“We are very optimistic about the future of our business here,” Isdell, who paid a courtesy visit on Prime Minister Nguyen Tan Dung in Hanoi Thursday, said.
“Over the next five years we will increase our commitment to Vietnam by significant new investments in infrastructure and an expansion of our geographical reach throughout Vietnam.”
Coca-Cola has invested more than US$160 million in Vietnam since returning to the country in 1994, and now has bottling plants in Ha Tay in the north, Danang in the central region, and HCMC in the south.
The company’s wide range of well-established soft drinks brands include Coca-Cola, Sprite, Fanta, Thums Up, Diet Coke, Schweppes, Minute Maid Splash juice, bottled drinking water Joy, and energy drink Samurai.
Isdell also held meetings with his local managers and surveyed the Vietnamese market before wrapping up a two-day visit Thursday.
Citos Reyes, general director of Coca-Cola Sabco Vietnam, the authorized bottler of all Coca-Cola products in the country, said Isdell’s visit was clear proof of the company’s commitment to Vietnam as a dynamic beverage market.
“We are growing the business and creating new jobs in Vietnam,” he said, adding he was enthusiastic about the business opportunities in the country.
Independent studies show that the Coca-Cola Sabco manual-distribution-center, or MDC model, supports over 9,000 people through direct and indirect employment, generating 12 additional jobs in industries such as ingredients, packaging, distribution, and retailing for every direct employee.
Source: SGT
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