Advanced Mktg Svc fka MKTSQ

[HDOGTX]

-- The Company's current estimated earnings per share for the
fiscal years ended March 31, 2000, 2001, 2002, 2003 and 2004
are $0.81, $0.82, $1.00, $0.29, and $0.02, respectively.

-- The Company's current estimated net sales for the five-year
period ended March 31, 2004 are $635 million, $720 million,
$763 million, $895 million, and $1.036 billion, respectively.

-- For its fiscal year 2005, the Company currently estimates that
net sales were in the range of between $915 million and $920
million and that the Company will report a net loss of between
$1.00 and $1.10 per share.

-- The Company estimates that, for its fiscal year 2006, net
sales will be in the range of between $760 million and $780
million, and that the Company will report a net loss of
between $0.25 and $0.35 per share.

-- The Company estimates that fiscal year 2006 gross margin will
range from 16.0% to 16.5% of net sales, in contrast to
approximately 15.3% of net sales in fiscal year 2005.

-- The Company estimates that distribution, general and
administrative costs, excluding the costs of the pending
investigations, litigation and restatement in both years and
excluding the distribution center reorganization costs in
fiscal year 2005, will be in the approximate range of between
16.8% and 17.0% of net sales in fiscal year 2006, in contrast
to approximately 16.3% in fiscal year 2005.

-- For the fiscal year ending March 31, 2007, the Company
estimates net sales from its existing businesses of between
$700 million and $750 million.

-- The estimate of net sales for the fiscal year ending March 31,
2007, reflects the expected loss of additional market share at
one of the Company's two major warehouse club customers,
offset somewhat by expected growth in other areas of the
existing business.

-- The Company will continue to focus on improved efficiency and
reduced costs in fiscal year 2007.

-- The Company believes that the borrowing base will increase and
the average loan balance will decrease in future months
because net sales and accounts receivable balances will
increase and payment requirements will decrease.

-- The Company is pursuing new product lines and new services,
and believes it can leverage its supply chain strengths, its
specialized merchandising expertise, and its customer and
supplier relationships into future growth opportunities.

Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements including factors discussed from time to time in reports filed by the Company with the Securities and Exchange Commission.


CONTACT: Advanced Marketing Services
Curtis R. Smith, 858-450-3519
[e-mail]