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Re: Salve Lucrum post# 34395

Friday, 06/01/2007 11:58:13 AM

Friday, June 01, 2007 11:58:13 AM

Post# of 81575
The B&N mystery shopping

reiterates the point that someone dropped the ball on the Father's Day Travel Flip-Neck Booklight promotion. That new product seems to be missing in action, and one of the reasons touted for being optimistic about 2Q is out the window.

I'm going to guess 2Q comes in at $300K or so, making the first half just over $500K or so. It would mean another loss, because of increased overhead.

Tiles, the FM radio pillow, or the STP products better start becoming reality, or it's a dismal year ahead. I guess $2M in revenue for the year, which would be a 33% increase over 2006, but should result in a loss overall for 2007.

Some actual tile sales, or concrete information about the pillow or STP products could cause me to revise my revenue guess for the year.

Regards