"Laabs also cited the upcoming 2008 Olympics in Beijing and Impart’s strong relationships with Chinese advertising firm SMPG and retailer Shanghai Lotus Supermarket Chain Store as further justification for the move.
China Media’s Goodwin Wang, who will run the proposed joint venture day-to-day, pointed to Impart’s technology and sector knowledge “coupled with China Media’s municipal contacts throughout China”, suggesting that the duo’s out-of-home plans would have the Chinese authorities’ blessing and hinting that there might be public-sector projects in the pipeline."
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