GameZnFlix Selects Moroch for Brand Repositioning Duties
Tuesday January 9, 8:52 am ET
Agency to Develop Positioning for GameZnFlix's Growth in Online Market
FRANKLIN, KY--(MARKET WIRE)--Jan 9, 2007 -- GameZnFlix, Inc. (OTC BB:GZFX.OB - News), an online provider of video games and DVD movies for rent or purchase, announced today that Moroch Partners has been selected to develop and implement
WayneC777 - Lets see genus, TO DEVELOP AND IMPLEMENT ... I know what that tells me
a strategy positioning the company's brand and for increasing online market growth.
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The agency will execute a two-phase project throughout 2007.
WayneC777 - I think they SAID ... execute a two-phase project throughout 2007
WayneC777 - throughout 2007 ... I think it says THROUGHOUT ... 2007
Phase One is a 16-week foundational project designed to reposition GameZnFlix in the online games and movies market which includes a comprehensive strategic development plan, gaining consumer insights and understandings, developing brand identity, creative assessment, messaging, positioning and development, conducting qualitative focus groups and designing a comprehensive media plan and targeted event marketing plan.
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Phase Two will be an execution
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based on the findings from Phase One and includes an annual strategic marketing plan, competitive analysis and executing creative focused on brand identity and positioning.
"We are excited for Moroch to begin the research phase of this project," said John Fleming, GameZnFlix CEO. "Once the information is collected, we'll have a better understanding of how to approach our customers and propel
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GameZnFlix into the online entertainment community."
"Moroch is proud to be conducting the initial research and positioning for GameZnFlix," said Tad Perryman, account director for Moroch. "GameZnFlix is on the leading edge of online entertainment, and we are proud to work in conjunction with their team to develop a plan that will drive membership and brand awareness to achieve GameZnFlix's company goals."
WayneC777 - Ya its a GOOD thing I read it again, I forgot you could read
AI
