From: LC Group [mailto:LCGroup@mindspring.com]
Sent: Thursday, May 24, 2007 10:33 AM
To: LCGroup
Subject: Impart Media Group (IMMG) in Request For Proposal (RFP) process at Detroit Metropolitan Airport
It is a matter of public record that Impart Media Group is involved in the Request For Proposal (RFP) process at the Detroit Metropolitan Airport. The following pages from the Detroit Metropolitan Airport RFP are of some interest to Impart Media Group (IMMG) shareholders. IMMG's iPoint system is specifically noted. Points of interest have been highlighted.
FYI
Rick Lutz
Investor Relations for Impart Media Group
404-261-1196
REQUEST FOR PROPOSALS FOR
MANAGEMENT SERVICES AGREEMENT FOR THE
MARKETING REVENUE PRODUCING PROGRAM
AND
CAPITAL CONTRIBUTION PROGRAM
CONTROL NO. S07-203
Issue Date: May 15, 2007
Pre-proposal Conference: May 25, 2007 at 10:00 AM Local Time
Detroit Metropolitan Wayne County Airport
L. C. Smith Terminal
Airport Administration
Mezzanine Level, Conference Room 1
Detroit, Michigan 48242
Pre-proposal Question Deadline: May 30, 2007 at 4:00 PM Local Time
Proposal Deadline: July 25, 2007 at 4:00 PM Local Time
Wayne County Airport Authority Purchasing Division
Detroit Metropolitan Wayne County Airport
L. C. Smith Terminal - Lower Level A
Detroit, Michigan 48242
Purchasing Contact: Genelle M. Allen
Sr. Vice President, Procurement/Strategic Planning and Performance
Phone: (734) 942-5320
Fax: (734) 941-8408
Email: Purchasing.questions@wcaa.us
(Reference Control # above in all emails)
DESCRIPTION: Proposals are being solicited for the purpose of entering into a Management Services Agreement with a Proposer to exclusively market and manage the Wayne County Airport Authority’s Marketing Revenue Producing Program related but not limited to, Sponsorships, Advertising Packages, and other initiatives identified in this Request for Proposals (RFP) as well as undertaking a Capital Contribution Program for Naming Rights.
This solicitation, along with all Attachments, may be downloaded from the Wayne County Airport Authority website at: www.metroairport.com (select Business Opportunities on the left side of the page). This solicitation may also be viewed and downloaded from the Michigan Intergovernmental Trade Network (“MITN”) website at: www.mitn.info. Special Note: Any and all Addenda issued by the Wayne County Airport Authority will be made available on the above listed websites to businesses that have obtained a copy of the original RFP.
CONTROL NO. S07-203
excerpt from page 19
2. SPONSORSHIPS
Although the Airport Authority includes Sponsorship in the existing advertising concession contract, no Sponsorship agreements are currently in place at DTW. The Airport Authority’s current advertising/sponsorship concession contract will expire December 16, 2007. Therefore, in order to enhance the Airport Authority’s revenue stream, it is crucial that this initiative along with the Advertising Package initiative be implemented as quickly as possible.
excerpt from page 21
3. ADVERTISING PACKAGES
All existing terminals have specific advertising locations which are identified in Exhibits C, D, E and F. Exhibits H and I include proposed advertising/information/sponsorship locations for the New North Terminal. The Airport Authority’s current advertising/sponsorship concession agreement for the existing terminals expires December 16, 2007. Therefore in order to keep the revenue stream constant, the Successful Proposer must be ready to “go live” with their advertising plan on December 17, 2007. the Successful Proposer must be ready to “go live” with their advertising plan on December 17, 2007.
(continued)
Page 27 in the Detroit Metro Airport RFP
D. INFORMATION SHARING TECHNOLOGIES
The Airport Authority is interested in sharing information with its customers through new and innovative technologies. Currently, information is shared through static formats that are limited in scope, or through a video system that is limited in its application. Proposers are encouraged to review and assess how and what information is being shared and how it can be delivered in an integrated and sophisticated manner. The medium that is offered by Proposers must be flexible to accommodate and integrate multiple functions; dispense general information, interact with the customer, accommodate advertising so it can be a revenue stream, yet be entertaining and easy to use. Proposers are asked to include in their Alternate Marketing and Management Plan high tech solutions for aggregating and sharing information in a convenient and easy manner, without taking premium space at the existing terminals as well as the New North Terminal. Integration with the existing aesthetics is encouraged.
An example of this initiative is the Airport Authority’s current I-Point pilot program. The I-Point network, a division of Impart, Inc., is a dynamic and interactive program that, through touch screens, delivers vital information about the Airport, the terminal (shops, restaurants, and amenities), the airline and destination city. The city-based show communicates news, sports, weather, traffic, movie reviews and other facts. It is also capable of full screen announcement override for breaking security alerts or other global messages as directed by the Airport Authority. The unit also has instant information in the form of a ticker, with time and outside temperature. The I-Point system integrates general information, Advertising and Sponsorships space all in one 42” LCD touch screen. This system has the potential of generating revenue at gate hold areas in an innovative and non-intrusive medium. There are 7 units being tested at the McNamara Terminal and 9 units at Smith Terminal. See Exhibit C-23 for specifications and photograph.
Proposers may incorporate the I-Point program within their scope, or identify other advanced technologies to fulfill the intent of this initiative. Whatever Proposers identify as possible solutions, they must be included in the Alternate Marketing and Management Plan.
