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Re: Specalculator1 post# 6

Wednesday, 05/23/2007 7:00:35 PM

Wednesday, May 23, 2007 7:00:35 PM

Post# of 17
Okay, one more post to put perspective on it..then I'll let you continue your DD.
May 4, 2007 - 1:52 PM EDT



Eternal Image Receives Approval from Major League Baseball(TM) For Next Four Urn Designs
Production Begins Ahead of Schedule to Meet Demand

Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of brand image caskets and urns, today announced that Major League Baseball™ has approved the next four urn designs for the MLB™ branded funerary product line. The new designs include the Baltimore Orioles, Cleveland Indians, Chicago White Sox and New York Mets.

“We are placing these urns into production about four months earlier than planned based on the amazing reception the first wave received,” said Clint Mytych, CEO of Eternal Image. “The first order of those first eight urns sold out; the second order is more than 65% committed before it has even reached the US – and fans beyond those first eight teams are clamoring for us to produce ‘their’ teams. We selected these four teams based on the waiting lists from our website – these are the next group of most requested clubs.”

The initial urn line includes eight MLB™ teams (Yankees, Red Sox, Cardinals, Braves, Cubs, Tigers, Phillies and Dodgers). Corresponding caskets are in production for those eight teams and will be available late this year. Caskets featuring the four newest clubs will join the line late in 2007 as well. Urns and caskets featuring the balance of 18 teams will launch in late 2007 and through 2008.

Each Major League Baseball™ urn is hand-designed using die-cast aluminum with proprietary clear coat finish and sits atop a Home Plate-shaped base outlined in black. Each also features a baseball display dome at the top in which a favorite collectible baseball can be presented. MLB™ caskets are crafted from Eternal Image’s proprietary composite and decorated with various woods and metals. Like the urns, each casket is instantly recognizable for the team after which it is designed. The supple interior fabric features the team logo and colors for the pillow and fabric trim.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, Precious Moments™ and the Vatican Library Collection™, as well as pet urns featuring the American Kennel Club™ and the Cat Fanciers’ Association™. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Eternal Image, Inc., Farmington Hills
Investor Relations:
Cambridge Investor Relations
Tony Fazio, 781-214-9038
or
Media Relations:
a.s.a.p.r.
Robbie Tarpley Raffish, 410-883-2000




Salt Creek

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