HSPO (2,26) news! AC Milan Refuels With Enlyten(TM) SportStrips(TM)
Italian Soccer Club Appears in Their Eighth Finals Match
May 23, 2007 10:45:00 AM
AMHERST, NY -- (MARKET WIRE) -- 05/23/07 -- As AC Milan gets ready for their match against Liverpool in the Champions League Final tonight, they are putting the past behind them. When the players take the field in Athens, Greece, AC Milan will look to avenge a devastating loss to Liverpool during the final match in 2005 in Istanbul, Turkey, when the team fell to Liverpool after a 3-0 lead at halftime. Since that loss, many things may have remained the same while others have changed, including use of a new product that will help maximize the players' performance on the field.
Earlier this month, Enlyten, Inc. announced a developing relationship with AC Milan. This relationship includes sponsorship of the AC Milan Junior Camps in the United States, product use by the AC Milan players, and testing of Enlyten's marquee product by Milan Lab. The lab has recently completed testing of Enlyten SportStrips, a new and unique film strip delivery system that replaces the electrolytes lost during vigorous workouts through a patented delivery system. This mode of absorption is very different from all electrolyte delivery predecessors. When placed between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does it dramatically improve hydration on a cellular level, but it also helps athletes to avoid the problems caused by excessive fluid consumption often associated with sports drinks.
As part of the sponsorship of the 20 AC Milan Junior Camp programs across the U.S., camp participants will have the opportunity to use Enlyten SportStrips. AC Milan will continue to test Enlyten products at Milan Lab, the club's state-of-the-art testing facilities in Milan. AC Milan is the only professional sports club in the world to have its own sport performance testing laboratory. AC Milan's players are currently using Enlyten SportStrips as part of their daily nutritional regimen to assist in maintaining proper hydration and muscle recovery.
"We wish AC Milan the best of luck in their pursuit of victory tonight," said Dan Kelly, president of Enlyten, Inc. "We are extremely proud of the fact that these elite soccer players are using our product during such a momentous match. We know they will be playing their best tonight and we are thrilled that we are able to provide the tools to help them achieve their highest levels."
Eddie Marles of AC Milan commented, "We are excited about this partnership agreement with Enlyten. We are thrilled with the test results from our lab, our players are continuing to use the product, and we will certainly recommend the product to our youth camp participants. We see great potential with this relationship."
Enlyten is a subsidiary of HealthSport, Inc. (OTCBB: HSPO), a publicly traded company. HealthSport is focused on the development, manufacturing and marketing of nutritional supplements in a one-of-a-kind edible film strip delivery system. HealthSport also recently announced that U.S. soccer star Brandi Chastain will serve as a spokesperson for Enlyten SportStrips. Chastain is an Olympic gold medalist and a member of the U.S. Women's National Soccer Team from 1991 to 2004, including the famous game winning penalty kick against China in the 1999 Women's World Cup final.
About AC Milan
Known as the Rossoneri, or "the red and black" for their striped uniforms, Associazione Calcio Milan is one of the most successful clubs in Europe and competes in Italy's top tier, Serie A, the highest football league in Italy and one of the top leagues in the world. Since the club was founded in 1899, AC Milan has won six UEFA Champions League titles, three Intercontinental Cups and 17 Italian Serie A championships. The first-team roster includes several 2006 World Cup participants, including Brazil's Dida, Cafu, Kaka and world-renowned striker Ronaldo. AC Milan has been voted by UEFA as the world's most successful team and has appeared in 5 straight Champions League semi final games. In 2007, Forbes.com ranked AC Milan as the fifth-richest club in the world at an estimated value of $824 million dollars. AC Milan is the only professional sports club in the world to own a testing lab (Milan Lab).
About HealthSport, Inc.
is focused on the development and marketing of branded nutritional supplements in a one-of-a-kind edible film strip delivery system. The company's Enlyten(TM) SportStrips(TM), a thin film electrolyte strip, has recently undergone and completed pre-launch trials. The trials, conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael J. Krzyzewski Human Performance Laboratory ("K Lab"), involved athletes from various disciplines at the intercollegiate level. Preliminary findings of these studies suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the human body in a safe, fast and effective manner.
HealthSport, Inc. www.healthsportinc.com
Enlyten SportStrips www.enlytenstrips.com
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