EWIN - eWorld Interactive, Inc.: Proctor and Gamble Sees Next Top Branding Opportunity in "China's Next Top Model"
May 23, 2007 9:21:00 AM
SHANGHAI, CHINA -- (MARKET WIRE) -- 05/23/07 -- MOJO Media Works, a subsidiary of eWorld Interactive (OTCBB: EWIN), is pleased to announce that Proctor and Gamble ("P&G") has signed on as Title sponsor for "China's Next Top Model" in a deal worth RMB 8.5 million (over US$1 million). P&G's Pantene brand will enjoy top placement in the production's China debut next month.
P&G also has the right of first refusal to place additional brands in multiple other advertising slots built into the show's revenue model. P&G global brands include Cover Girl and Olay, which have made successful pushes into the Chinese market.
"China's Next Top Model" enters the growing Chinese media market as a result of a production and distribution agreement between MOJO and CBSParamount. MOJO's parent company, eWorld Interactive, also holds exclusive rights for related online content and interactive applications in Mainland China.
The sponsorship deal is a perfect match for top global brands P&G and "Next Top Model".
According to a FORTUNE article (Dec 12, 2005), P&G has long held the China leadership position in the broadly defined cosmetics and toiletries industry, partly because its shampoos (Rejoice, Head & Shoulders, and Pantene) hold the top three hair-care positions in the market. P&G hauls in more than $2 billion in annual sales in China - roughly 70% of that from hair and skin products.
As for the "Next Top Model" phenomena, the original series "America's Next Top Model", created by supermodel Tyra Banks and now in its 9th cycle, ranks #1 in international television series sales. MOJO is the exclusive producer and distributor for the localized version "China's Next Top Model."
"We couldn't ask for a better sponsor for the China's Next Top Model production," said MOJO Managing Director Kin Mak. "It is especially exciting as the P&G deal covers not only traditional broadcast but also ancillary placements reaching into the online world via our www.17dian.cn portal. Major sponsors are really getting behind the new ad models emerging in China."
MOJO's technical strength brings additional advertising opportunities.
As a division of eWorld Interactive (OTCBB: EWIN), MOJO is utilizing the parent company's strength in technology development to create innovative media features that are attractive to major advertisers like P&G. For example, China's Next Top Model will feature weekly online talk shows, a webcast, an interactive fan site, online product placement and unique merchandising opportunities.
ON BEHALF OF THE BOARD
Guy Peckham, CEO, eWorld Interactive, Inc.
About eWorld:
eWorld Interactive is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings to content providers and sponsors.
This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
Contacts:
eWorld Interactive, Inc.
Guy Peckham
CEO
+86 (138) 1613 5001
Website: www.eworldchina.cn
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