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EESX - Eastern Exploration Corporation Signs Letter of Intent to Acquire Assets of MAX Entertainment Group SA
Eastern Exploration Corporation (OTCBB:EESX) (“Eastern”), a mineral exploration company, announced today that on May 17, 2007 it signed a Letter of Intent to purchase certain assets of MAX Entertainment Group SA (“MAX”) of Switzerland in an all-stock transaction.

Pursuant to the contemplated transaction, Eastern anticipates that it will, subject to the closing, acquire from MAX its intellectual property, the rights to market MAX’s entertainment and sporting programs in certain European countries, and the trade-marks, trade names, goodwill, contracts, and business associated with these assets (the “Acquired Assets”). In exchange for the Acquired Assets, Eastern shall issue to MAX and/or its shareholders, between 13 and 15 million shares of restricted common stock of Eastern, the final such number to be determined by negotiations between the parties. Eastern will also grant to MAX exclusive licenses to use the Acquired Assets and will assume certain liabilities of MAX.

The contemplated agreement is subject to due diligence being completed to the satisfaction of both Eastern and MAX and to the parties entering into a definitive agreement setting out the full terms of the acquisition. The Letter of Intent may be terminated on 30 day notice by either party.

About MAX

MAX is a Swiss Corporation engaged in the business of promoting and staging Ultimate Fighting-Style Events in Europe. For more information on MAX, interested parties can visit its website, www.maxfighters.com.

MAX stands for Martial Arts X-treme – a new discipline within the martial arts and is to be a development of Ultimate Fighting (USA) or a Mixed Martial Arts. MAX combines different forms of martial arts to create a new discipline. With a view to the anticipated forthcoming events, MAX has issued its own code of rules for MAX combat.

MAX intends to combine MAX style fighting with entertainment, event series, broadcasting in TV and DVD, music, games and the Internet. The key intended business activities are:

MAX event series with national and international championships.
TV broadcasts and reality shows with licenses in many countries in Europe. With the “MAX Martial Arts X-treme” reality series, broadcast on German television during 2006, MAX Entertainment has already begun initiating and producing TV concepts.
The merchandising of MAX’s own products, such as sports drinks, sports and casual clothing, video and DVD, music and computer games.
The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

Eastern Exploration Corporation
Anthony Tai, President and CEO, 778-889-3091
or
MAX Entertainment Group SA
Daniel Kilian, President, [phone]
[e-mail]



Source: Business Wire (May 18, 2007 - 8:00 PM EDT)

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