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StockGuru.com Announces Profile Coverage of Esprit Financial Group, Inc.

DALLAS, May 21, 2007 (PRIME NEWSWIRE) -- John Pentony, Publisher of StockGuru.com, announced today that the web site has initiated Profile Coverage of Esprit Financial Group, Inc. (Pink Sheets:EFGO). Esprit Financial Group (formerly Cash Now Corporation) is a pioneer in the payday loan industry, developing the most comprehensive menu of services in the cash advance industry. The company's proven business model includes licensing its advanced software applications to third parties in Canada, The U.S. and in International markets. Cash Now's Web site is the most advanced payday-lending portal, offering a secure processing 'vault' to manage sensitive financial information, as well as credit adjudication and its core license payday loan license program, Payday Express; and a payday loan and check cashing license known as Check Express.

To view the StockGuru.com Profile for Esprit Financial Group, Inc., please visit:

http://www.stockguru.com/profiles/efgo

About StockGuru.com

StockGuru.com features daily alerts going out three times daily to members. To join our email alert list, please visit:

http://www.stockguru.com/stocks.htm

To feature your publicly traded company in our alerts, or to discuss our complete services, please contact: John Pentony at [phone] or email [e-mail]. Our services include our Morning, Midday, and After The Bell news releases. Additionally, we profile publicly traded companies on our web site, we do interviews with CEOs or other key executives on our web site, and we have our financial writers cover our companies.

Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to the ability to close transactions being contemplated, risks related to sales, continued acceptance of Esprit Financial Group's products, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in Esprit Financial Group's periodic reports filed with the regulatory authorities.

Disclosure: Pentony Enterprises LLC expects to be compensated 13,333,333 free trading shares from a non controlling third party for profile coverage. Pentony Enterprises LLC is not a registered investment adviser or broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site are suitable or advisable for any person or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. It is the policy of Pentony Enterprises LLC to sell all shares of this and any company featured. Anyone considering any company we feature in consideration for free trading shares should consider this.

CONTACT: StockGuru.com
John Pentony, Publisher
[phone]
[e-mail]


Source: PrimeNewswire (May 21, 2007 - 7:00 AM EDT)

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