Sting Chooses Vizzavi And Way To Blue For Pan-European Digital Campaign
10/12/2001
Vizzavi, the European multi-access portal developed by Vodafone and Vivendi Universal, has commissioned digital promotions specialists Way To Blue to promote Sting's forthcoming live album release entitled, "\.All This Time".
Vizzavi aims to be the No.1 multi-access portal with a strength in mobile services through entertainment content. Way To Blue will support Vizzavi's pan-European webcast of Sting's recording of the live album, an exclusive webchat with the artist and competitions.
The unique events will take place across Vizzavi's territories in Germany, Greece, Spain, Italy, France, Benelux and the UK. The unprecedented online press promotion for Vizzavi will drive traffic at the seven Vizzavi web sites across Europe targeting 4.5m European users on sixty web sites, portals, search engines and ISPs.
Olly Swanton, Managing Director of Way To Blue said: "The scope and sophistication of this campaign is unprecedented. Our brief is to raise Vizzavi's profile on key music and entertainment portals across Europe and to promote the exclusive Sting event. We believe the results of this campaign will set new standards for the marketing and promotion of online brands."
Guy Laurence, Chief Marketing Officer at Vizzavi Europe, said: "This is the second phase of the Sting promotion and we're excited to be the only portal able to offer fans a live webchat with Sting. The success achieved so far working with Sting and Universal Music has been good and we look forward to bringing more exclusive music and entertainment to our users."
The webcast concert is the actual recording of Sting's much-anticipated new album due for release by Polydor on 5 November 2001 in Europe (and 20 November 2001 in the US). The recording took place one balmy evening in September when Sting and his band gathered in Tuscany for an intimate fan club gig after almost two years on the road following the phenomenal success of the Brand New Day album (8 million sales worldwide).
The free webcast of the concert will is available on Vizzavi portals from 15 October until 5 November 2001 at four download speeds: 28.8, 56, 125 and 300 kbps to ensure the widest possible access.
Vizzavi will also offer an exclusive webchat with Sting on 31 October 2001 and a competition to win one of six Fender bass guitars autographed by Sting himself.
