USSE - U.S. Sustainable Energy Corp. Announces Initial "GREEN" Consumer Products for Automotive and House & Garden Markets
Wednesday May 16, 8:00 am ET
NATCHEZ, MS--(MARKET WIRE)--May 16, 2007 -- U.S. Sustainable Energy Corp. (Other OTC:USSE.PK - News) announces today a Green Consumer Product Strategy to capture the mass retailers with a "GREEN" branding strategy by initially offering three products to the Car and Truck Automotive and House and Garden Markets.
Dr. Mathew Zuckerman, USSE's new CEO and President, commented, "The products from the Rivera Hydrolysis/Pyrolysis Process are too good to be fuels alone, and just like the Big Oil companies, USSE has begun to dedicate a portion of their oil production to other high-value-added products. I come to USSE to devote 100% of my time to the building of this company. As a measure of my commitment, I am in the process of assigning to USSE five U.S. and one Foreign pending patents of which I am the sole inventor. These patents have application to USSE's products and catalytic process enhancement that are the embodiments of biological, nano and chemical technologies. I personally subscribe to the philosophy of 'putting all my efforts into one large opportunity,' and that is exactly what John Rivera has given me the opportunity to do at USSE."
Our new GREEN products for Truck Diesel Engines are: BD-66(TM) with E-Mix(TM) -- a 50-to-1-or-more concentration of E-Mix(TM) in BD-66(TM) fuel multiplies biofuel availability, increases "GREEN" content to 66%, and sets a new standard for efficient operation and for sub-freezing temperatures -- and E-Oils(TM), a soon-to-be-released 100% bio-degradable "GREEN" SAE 10W/30W motor oil to be followed by a full line of other oils and lubricants.
Our new GREEN products for Car Gasoline Engines are: Sub-Z(TM) -- an additive to gasoline that enhances engine performance and reduces exhaust emission and burns water condensates at sub-zero ambient temperatures -- and E-Oils(TM), a soon-to-be-released 100% bio-degradable "GREEN" SAE 10W/30W motor oil to be followed by a full line of other oils and lubricants.
Our initial GREEN products for the House and Garden segment are: E-Potting(TM) -- potting 7-3-7 "GREEN" ash for house and garden use as a potting soil and as a plant fertilizer that has the dual properties of a large and immediate nutrient release and a slow nutrient release over time -- and E-Oil(TM), a 2-cycle engine "GREEN" motor oil for smokeless operation of motorized garden tools, marine engines and recreational vehicles.
USSE is in negotiation with an organization to bring these new products and branding initiatives to a veteran sales team to launch these products to Home Depot, Lowe's, Target, K-Mart, Ace Hardware and True Value. All of these Retailers have "GREEN" product/shelf allocation initiatives.
About U.S. Sustainable Energy Corp.
U.S. Sustainable Energy offers a revolutionary new energy process that creates three times more fuel per feedstock unit than any other biofuel process. The company has engineered the first bio-renewable fuel able to serve as a replacement to diesel, with none of the negative traits associated with competitive green fuels. The USSEC biofuel is created at a nominal cost as the byproduct of producing organic fertilizer from recycled waste products -- now known as the "Rivera Process," a discovery made during research into agricultural biomass. The technology offers a solution to foreign oil dependence, a significant reduction to the cost of electricity and ethanol production, and the eventual reversal of greenhouse gas emissions.
Management and current operations are focused on leveraging the superior performance and low cost of the fertilizer, biogas and biofuel within bundled plant operations, turnkey energy contracts, ethanol production, and other critical applications that rely on energy as a major cost component. For more information please visit www.ussec.us.
Safe Harbor Statement
Certain matters discussed in this press release contain forward-looking statements that involve known and unknown risks, uncertainties and other factors that may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: general economic and business conditions, the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions and subsequent U.S. actions and reactions.
Contact:
Investor Contact:
Redwood Consultants, LLC
415-884-0348
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Source: U.S. Sustainable Energy Corp.
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