NEWS..not what you would expect but maybe this is larger than we imagined. Not buying more but holding what I got
BLUETORCH™ APPAREL EXPANDS DISTRIBUTION INTO MOTOCROSS RETAILERS
Largest Motocross Retailer on the West Coast to Carry Product
Los Angeles, CA, December 17, 2003 – Bluetorch Inc. (OTC-BB: BTOR), announced today that its subsidiary, Unboxed Distribution Inc., has sold its Bluetorch branded apparel line into San Bernardino, CA based Chaparral Motor Sports. Chaparral, through its retail location and its successful internet operation, is the largest motocross retailer on the West Coast.
Andrea Angelini of Chaparral said, “The Bluetorch name has great credibility within the motocross community due to the many motocross segments on Bluetorch TV that is carried on Fox Sports Net.”
Bruce MacGregor, President & CEO of Bluetorch Inc. stated, “This is an excellent example of the breadth of the Bluetorch name as compared to most extreme sports labels. As a result of Bluetorch’s authenticity in all extreme sports, we are able to sell retailers that specialize in other categories beyond surf and skate. We intend to pursue the motocross channel of distribution aggressively in order to take advantage of the brand’s awareness in this category.”
For further information about Chaparral Motor Sports, please visit www.chaparral-racing.com
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