That could very well be, my friend, but...
The tail does not wag the dog! Investor Relations executes, it does not make decisions. Important decisions such as this; i.e., linkage to Discovery Channel Canada to reap additional publicity from Power Plastics is a strategic decision only the Chairman and CEO can make. (They should have had that strategy sorted out when they allowed Discovery Channel to film!!)
As the "point" for Integral, IR gets it in the neck when frustrated shareholders don't get what they feel they deserve. (Yes, I am currently one of the frustrated ones!) In this case, however, linkage is the CEOs decision to make, and I understand that he is away (NFI) until Monday.
This is not intended to come across as "preaching to the choir," but it is important to note that this is a CEO, not and IR, decision.
Cheers
