American Rare Earths and Materials Corp. (fka AREM)

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Industry Driver Recalls Fuel e21 Scandium Driver Advantages
Friday May 4, 8:00 am ET


TORONTO--(MARKET WIRE)--May 4, 2007 -- Element 21 Golf Company ("e21") (OTC BB:EGLF.OB - News) (Frankfurt:BJQ.F - News), the manufacturer of advanced Scandium Alloy golf equipment, announced today that in recently conducted independent driver testing by Golf Laboratories in San Diego (www.golflabs.com), their new EMC2 Scandium Driver has outperformed Callaway's FT-5 driver in distance by 29 yards and accuracy by 338%.
The golf industry has been using titanium in its drivers since the introduction of the Big Bertha by Callaway in the early 1990s. The Titanium revolution launched Callaway from a small golf company to a golfing giant. Scandium is 25% stronger and lighter than Titanium, allowing scandium to have a significantly better trampoline effect that Titanium, without surpassing the COR limits set by the USGA. Moreover, Scandium weight advantage over Titanium allows perimeter weight distribution that has not been possible to-date.

The recent recall of the Callaway's Bertha 460 http://thesandtrap.com/equipment/clubs/another_driver_recall_this_time_its_callaway just demonstrates the limits that the industry has reached with the Titanium technology. "If you buy a Titanium driver you are buying technology that has reached its performance limit and can only compete on price point. e21 challenges every golfer to try Scandium advantages in drivers, hybrids and irons," said President and CEO, Dr. Nataliya Hearn.

e21's Scandium technology is protected by numerous patents, allowing e21 to introduce its Scandium products not only through the retailers, but OEMs and manufacturers through licensing opportunities. Such vertically integrated technology platform is the first of its kind in the golf industry.

The President and CEO Dr. Nataliya Hearn will discuss this phenomenal Scandium technology on the Market News First Radio (www.mn1.com) today at 4pm EDT.