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AMNT - Tree of Life Authorizes Amish Naturals Pasta for Nationwide Distribution
Leading Distributor of Organic and Gourmet Food Products Serves Thousands of Retailers
May 1, 2007 1:18:00 PM
HOLMESVILLE, Ohio, May 1 /PRNewswire-FirstCall/ -- Amish Naturals (OTC Bulleting Board: AMNT) today announced that Tree of Life, Inc., the nation's leading distributor of organic and gourmet food products, serving the continental U.S., has authorized Amish Naturals' full line of organic, Amish made, premium pastas for national distribution. The move will bring the brand to store shelves for the first time.

Tree of Life is expected to order all five varieties of Amish Naturals fettuccines for shipment to four of its geographically-disperse warehouses in the near future, enabling purchase by natural, organic and specialty retailers coast-to-coast. Within a few weeks of shipment to Tree of Life's warehouses, consumers interested in purchasing Amish Naturals products can visit http://www.treeoflife.com or http://www.amishnaturals.com to view a full, frequently updated list of retailers and locations.

"We are fortunate to get out of the retail gate with Tree of Life, which serves the sweet spot of retailers we expect will embrace our products," said Donald Alarie, Amish Naturals' Vice President of Sales and Marketing. "As we've said, our strong response at the Expo West organic show, where the trade had the opportunity to taste our products, signaled we had something special. This first, major authorization strongly suggests that our recent shift to a national distribution strategy, going beyond our original Northeast target, was a prudent change."

"Amish Naturals as a brand and product line match right up with Tree of Life's mission to enhance our relationship with the 'living well' customer and the retailers where they shop," said Scott McNamara, National Category Manager, Tree of Life. "We are pleased to be instrumental in getting Amish Naturals pastas to shelves first, and are expecting enthusiastic response from the retailers we serve."

About Amish Naturals, Inc.

Amish Naturals' mission is to increase shareholder value through the sale and distribution of organic, Amish food products to the exploding market for organic and wholesome foods. Last year, the U.S. market for natural/organic foods was estimated to have totaled approximately $13.8 billion. Building on generations of traditions, the Company has created food that reflects the wholesomeness and purity of the Amish people and their culinary customs. For more information, please visit http://www.amishnaturals.com.

About Tree of Life, Inc.

As the nation's leading distributor of natural, organic, specialty, ethnic, and gourmet food products, Tree of Life has helped thousands of retailers, from the largest supermarket chains to the smallest independent stores, meet the constantly growing demand for products that help Americans to "live well." Tree of Life offers the industry's most complete selection of natural and specialty food products along with its proprietary Smart Assortment(SM) marketing service to help its customers increase their sales and profits. For more information, please visit http://www.treeoflife.com.

Business Risks and Forward Looking Statements

This press release contains forward-looking statements relating to, among other things, the expected launch of the Company's products, its revenue growth, or the continued revenue growth of the organic and wholesome foods segments. These statements are expressly made in reliance on the safe harbor provisions contained in Section 21E of the Securities Exchange Act of 1934. Sales and earnings trends are affected by many factors including, among others, our entry into an effective distribution agreement with one or more wholesale food brokers or large-scale retail outlets, the effectiveness of our promotion and merchandising strategies, the efficient operation of our production facility and supply chain, the changing dietary and culinary habits of consumers in our target markets, and our effective management of business risks.

In light of these risks, the forward-looking statements contained in this press release are not guarantees of future performance and in fact may not be realized. Our actual results could differ materially and adversely from those expressed in this press release. Further, the statements made by us represent our views only as of the date of this press release, and it should not be assumed that the statements made herein remain accurate as of any future date. We do not presently intend to update these statements prior to the filing of our next report with the Securities and Exchange Commission and undertake no duty to any person to effect any such update under any circumstances. Investors are also urged to review carefully the discussion under the caption "Risk Factors" in our Current Report on Form 8-K and our Registration Statement on Form SB-2, filed on October 31, 2006, and April 30, 2007, respectively, with the Securities and Exchange Commission, which may be accessed through the EDGAR database maintained by the SEC at http://www.sec.gov.

SOURCE Amish Naturals



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