My turn-around proposition:
1.) Fritz, Dodge, Barcaly and Keil are shown the door. They can take what they've garnered so far and ride into the sunset. I'll even compromise and allow one of the four to remain on the BOD.
2.) Concurrently, an entirely new management team is introduced into the fold. This will only happen if the technology is really all that it has been billed to be and the parasites of old are completely washed from the balance sheet.
3.) Move the company HQ to silicon valley. This Florida business is as bad as being stationed in Utah, Arizona or Nevada. Come on!
To reiterate at this point: dump all but one of the BOD, bring in a new team with fresh financiers and move the company to a technology hot spot where better synergies can be developed and exploited.
4.) With Cornell, the Fritz family and their cronies, and the aura of a Florida corporation (*cough* white shoes *cough*) out of the picture, begin reassessing the staff at the company. Are they truly engineers or are they arse kissers to power? At this point I am uncertain?
5.) A total realignment around the technology. Dump all but those most closely associated with it. Seat fillers need not apply, only those engineers and programmers who understand the nuances of the technology should be made part of the future company. Not only that --- they should be promoted into positions of Vice Presidents and what not, as long as they remain dedicated to their craft.
I look at NEOM's web presence and I wonder if they have a clue. Some dude out of Dubai, a HACKER nonetheless, is nearly equally positioned on Google for the search term qode. His endeavor is to find EXPLOITS! A worthy and necessary endeavor indeed but something that speaks to qode's true position - i.e. none.
If -- and this is a big IF since I am beginning to doubt that NEOM, the public corporation, has any real mobile barcode solution -- is sitting on the real thing then why be inert? Get out there. What do you have to lose? Give it away for free! Free barcodes, free mobile readers, free backend solutions. BE the company that spearheads the advance opposed to the company seen as attempting to stifle innovation.
It seems so obvious, doesn't it? So we reasonably ask -- why haven't they? I can't fathom why, it's so spooky.
