Just like that funeral director, I was once ignorant of Eternal Image but now my eyes have been opened. I realize that there is an untapped market potential and Eternal Image is covering that market with vigor.
Let's look at people in general. When most people buy a new car do they get the cheapest one possible? Or do they look at one that is flashy and cool and price doesn't matter? But look at buying an urn, an eternal recepticle for the loved ones' remains. Would they like to be remembered as loving a specific baseball team or residing in a generic, bland urn that one would never, ever buy otherwise?
It would be great if Eternal Image would be up to full production and pumping out product on a daily basis, I believe that this is keeping a lot of investors out of their stock. Too many times individuals have bought on hype only to see the company fold up and their hard earned money disappear.
This will go to a penny when there is product flow and profits.