PCBM's next product. If I had time I would do a spoof press release. Something like:
Pinnacle Business mgmt. is in the process of considering to apply for a patent application for a new miracle product. It will be named anhydrous H2O. It will be marketed at every Publix Supermarket customer service desk. It will also provided needed supplies to our servicemen overseas in the war effort. Billions of gallons can be carried in the backpack of one marine and can provide fluids for millions. Just add water and -poof- you have rehydrated it.
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