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Monday, 04/23/2007 3:06:38 AM

Monday, April 23, 2007 3:06:38 AM

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Cellufun Passes Download Milestone

Social gaming community portal Cellufun has exceeded a download milestone of three million worldwide for its mobile games, as it experiences what it describes as “explosive” growth.
The company, which provides real-time, multi-player games for current and next-generation mobile phones, has recorded an average monthly increase of 250,000 downloads since December 2006, and is witnessing 50% growth per quarter. Traffic to its online gaming portal, portal, and to its WAP portal, now stands at 2 million unique visitors per month. In December, Cellufun registered 10 million page views, rising to 15 million in March 2007.

While Cellufun’s social gaming community is 80% English-speaking, the site already supports seven additional languages, including Spanish, French and Russian. Plans are underway to add more languages as user numbers grow. Gamers in the US, South Africa and India are the community’s most active users, with the average player downloading one to two games each visit.
Cellufun says its casual, multi-player games appeal to a wide international audience of all ages, with games downloaded by players in more than 130 countries via 170 carriers. Some single-player games are ad-sponsored, offering consumers free access to the games.

Cellufun’s most popular mobile games include ‘MobilePets’, followed by ‘Sudoku’ and Chess. The majority of Cellfun’s gaming community downloads to the handsets of three top manufacturers, with 35% to Nokia, 22% to Motorola and 13% to Samsung.

“We’re seeing mobile gaming consumers participating in more dynamic, challenging games with other members of the community,” says Cellufun CEO Arthur Goikhman. “Because we offer a variety of titles to suit varied tastes, our community attracts all ages, abilities and nationalities, creating a powerful demographic base for the advertisers that help keep the gaming experience free for consumers.”

http://www.mobilemarketingmagazine.co.uk/2007/04/cellufun_passes_1.html


Ya'll remember Cellufun?


NeoMedia's qode® to Provide Direct Connection to Cellufun's Mobile Games

Players will be able to directly connect to games from print media.

FORT MYERS, Florida and NEW YORK, New York, September 6, 2006 - NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in wireless services and patented technologies that provide automatic links to content on the Mobile Internet, and Cellufun, a leading provider of real-time multi-player games that can be played on existing and next-generation Web-enabled mobile phones, today announced that they have signed a term sheet for NeoMedia to provide its patented qode® technology to link consumers to Cellufun's Mobile Game portfolio.

Cellufun, whose off-deck strategy has attracted more than 1 million players, will use codes and keywords from NeoMedia in print ads, online, and other promotions "deep-linked" to its mobile games. Along with subscribing to these codes and keywords, Cellufun will drive downloads of the qode mobile phone software to existing and new players, allowing them to link to the game download by launching qode and clicking on a code or entering a keyword, via the Mobile Internet.

"Our award-winning games, multiplayer environment, and gaming community are very attractive to mobile gamers," said Arthur Goikhman, CEO of Cellufun. "By using qode, existing players will be able to directly connect to other games in our expanding portfolio, and new players will be able to avoid the complexities of navigating the mobile phone to connect to Cellufun's content. Clicking on a code or keying a keyword from our print promotions or Web site is the best and fastest way to effortless download a game."

"Globally, the off-portal market is becoming more and more significant," said Martin Copus, president of NeoMedia Mobile and COO of the parent company, noting that London-based industry analyst Ovum Ltd. projects off-portal market will contribute some 40 per cent of the growing mobile content market by 2007.

"The off-deck mobile content market will be more fragmented than on-deck ones," he said. "Giving the consumer a fast track to the Mobile Internet and quickly and easily connecting them with the valuable content will benefit them and content publishers. qode software is a global solution, available in five languages, which leverages the Mobile Web, eliminating cross-carrier, and intercontinental wireless data communication issues."

"NeoMedia is excited to be on the leading edge of this exploding market in partnership with Cellufun," said Rick Szatkowski, vice president of Business Development for qode. "Recognizing the interdependence between the necessary constituents of the Mobile Internet ecosystem, NeoMedia will continue to use with qode and work with our partners to bolster what we believe is a leadership position in the rapidly growing market uptake for mobile gaming and other Mobile Web content and applications."

http://www.cellufun.com/news/news.asp?story=20060906a