Sony pegs European PlayStation 3 sales at 800,000
By Ben Kuchera | Published: April 17, 2007 - 12:34PM CT
Sony had a number of advantages in Europe they lacked in other markets. The ability to launch with a good supply of systems, along with an expanded game library and the latest firmware, gave Sony a much stronger position than it enjoyed with the PS3's previous launches. Sony is now claiming that it has so far sold 800,000 PlayStation 3s in Europe.
"I think [in] the first two days in the UK, £100m ($199m) revenue changed hands and that's probably the largest consumer electronics sale in history," Stringer told the Financial Times, while admitting the expectations were met in Europe where they might have fallen short in Japan.
This is great news for Sony, and a strong win in the rush for market share. The point to be learned is that mature firmware and a stronger selection of games can make all the difference at launch.
