OTCBB ALERTS

[JJSeabrook]

ETIM (.0061) Receives Approval from Major League Baseball(TM) for Seven More Casket Designs

Business Wire "US Press Releases "

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--

Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of brand image caskets and urns, today announced that Major League Baseball(TM) has approved an additional seven casket designs for the upcoming MLB(TM) casket line. The seven new designs include the reigning World Series Champions, St. Louis Cardinals as well as the Atlanta Braves, Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Yankees and Philadelphia Phillies. The organization approved the first design - for the Chicago Cubs - last month.

"With this approval, our design and production schedule for this line remains on schedule," said Clint Mytych, CEO of Eternal Image. "We look forward to bringing these products to market late this summer."

These clubs are the first eight teams featured in the casket line, which will feature all 30 major league teams by the close of 2008.

The caskets will be crafted from EI's proprietary composite and decorated with various woods and metals. Each casket will be instantly recognizable for the team after which it is designed. The supple interior fabric will feature the team logo and colors for the pillow and fabric trim.

The casket line corresponds to the company's recently launched MLB(TM) urn line. That line currently features the same eight MLB(TM) teams and has been receiving a great deal of attention from funeral homes and consumers. The entire first production run sold-out through pre-orders before the product had even arrived in the US. The company has submitted a production request for a second order - double the size of the first.

Urns and caskets featuring the balance of 22 Major League Baseball(TM) teams will launch in late 2007 and through 2008.

A limited number of the new casket designs will be debuted on the company's investor conference call tomorrow (April 18) at 10:00 a.m. To register for the call, please visit www.eternalimage.net. The company intends to post all eight images to its website by April 19.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball(TM), Precious Moments(TM) and the Vatican Library Collection(TM), as well as pet urns featuring the American Kennel Club(TM) and the Cat Fanciers' Association(TM). For more information about EI, visit www.EternalImage.net or call 1-888-6-CASKET.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

Source: Eternal Image, Inc.