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Newly Acquired, Danskin Hits 125
By Whitney Beckett
With its name conjuring images of young ballerinas, it may be hard to believe Danskin is 125 years old.
The New York activewear company opened its birthday year with the disclosure that Iconix Brand Group Inc. had purchased its namesake brand for $70 million. The second half of the year will feature anniversary marketing and products, including fall launches of the girls' line Danskin Girl and the contemporary line Danskin 1882 — in honor of the company's founding year.
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