Most films fail and this is far, far, far worse than average.
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"The cost of shelf space in the movie industry is so high that there is little room for modest hits. In our winner-take-all society, you either a hit or a bomb. Around 500 commercial films are released each year in the United States, 200 of them as major studio releases. The cost of gaining mind space for any one of them is so expensive that small films rarely return the investment - and it's getting worse. On average, only one new film can be a hit each week. That means that 150 of the major studio releases will fall short of hit status.
An average major studio Hollywood film costs between $50-75 million to make. It costs between $30-50 million to market. Most major studio films that make less than $100 million dollars within a year from release are seen as failures, and that includes most of them.