Mobile Reach International (fka MBRI)

[therainbow]

Great news article on the Mobile Reach-Borders contract.

Exerpts-
The deal is estimated to save Ann Arbor, MI-based Borders, which employees 32,000 people in some 500 stores around the world, hundreds of thousands of dollars on an annual basis and increase operational efficiencies.

For Mobile Reach, which also recently signed such a deal with Lockheed Martin and already counts Duke Health, Hershey’s, Time Warner Cable and “one of America’s largest retail chains” (Wal-Mart) among its clients, the Borders announcement is just the latest in a string of high profile deals.


Thursday / December 04, 2003
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Expanding Reach: Mobile Reach Lands ‘High Profile’ Deal with Borders
By Worth Civils, Special To LTW
CARY – Growing Mobile Reach Technologies has completed its latest in a string of IT asset tracking system deployments, this time with books and music retail giant Borders Group.

The deal originated early this year when Borders contacted Mobile Reach through Column Business Systems, one of its resellers. Borders had partnered with Column to assist in building a workflow based asset management solution.

Mobile Reach was brought in to build custom mobile applications that enabled warehouse workers to move assets through the facilities. Since deploying the system in May, Borders says it has increased employee productivity and eliminated manual recording of codes.

The deal is estimated to save Ann Arbor, MI-based Borders, which employees 32,000 people in some 500 stores around the world, hundreds of thousands of dollars on an annual basis and increase operational efficiencies.

For Mobile Reach, which also recently signed such a deal with Lockheed Martin and already counts Duke Health, Hershey’s, Time Warner Cable and “one of America’s largest retail chains” (Wal-Mart) among its clients, the Borders announcement is just the latest in a string of high profile deals.

“It’s probably one of the higher profile customers we’ve had, that’s for sure,” says Brian Balbirnie, vice president of operations for Mobile Reach. “Obviously, the bottom line is fiscal responsibility—to generate the most revenue as possible … but we want to have customers that are impactful to our business, too.”

For fiscal 2004, Mobile Reach projects revenues from its IT asset management products and services to reach $1.5 million.

More deals to come: ‘Pipeline is booked’

With Borders and Lockheed now under its belt, Balbirnie says Mobile Reach could close on another three to six similar deals with large clients before the year is out.

“We’re in talks with several companies,” he tells Local Tech Wire. “The pipeline is booked.”


http://localtechwire.com/article.cfm?u=6221

Good luck longs.
MBRI is looking like a pot o' gold.