Straight Up Brands (fka STRU)

[Mr. Zen]

Straight Up Brands, Inc. Reports a Solid Performance for the First Quarter of 2007
Apr 12, 2007 9:36:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 04/12/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, announced strong results for the first quarter of 2007 with revenues of over $310,000.

David McCallen, CEO of Straight Up Brands, notes, "We are pleased with these results, which exceeded our expectations, as we operate in an industry that is dominated by the Spring and Fall seasons. We are on track to sell $4,000,000 in Bracco, Sizzurp and Lucky Nites this year. Solid and strategic revenue growth and profitability is paramount to our overall plan."

Bracco Wines is a line of eight Italian wines that the Company owns and markets in collaboration with the actress Lorraine Bracco. The line debuted in Spring 2006 and has been well received by the trade, the press and with leading restaurateurs. The actress, who is well known for her roles in the "Sopranos" and "Goodfellas," has introduced the product to many restaurants, has been working with the Company's distributors and importer, and has been an excellent partner who is committed to the success of this product.

Sizzurp is the first product to roll out from Straight Up Brands following their recent acquisition of Rappin Brands. Sizzurp, a Purple Punch Liqueur, is a blend of premium imported cognac, vodka and exotic fruit juices. The product has a cult following in the urban market and has benefited from promotion by hip-hop artist Jim Jones of the Diplomats.

The rap group M.O.P. is currently promoting Sizzurp with product placement in new song lyrics, music videos, and while on tour worldwide with tour van wraps, stage banners and on-stage pours. M.O.P. was signed by 50 Cent for his label G-Unit. G-Unit will distribute the new CD, which is expected to be released in May 2007.

M.O.P.'s first song to be released from the new CD, "7:30," has been picked up by CBS Sports for their basketball broadcasts and the New York Knicks, both of whom are using the music in their "sound beds." The master version of the music video for "7:30" features Sizzurp prominently.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp and Lucky Nites in distribution. Future products include Wave, a sparkling wine to be promoted by Foxy Brown, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact:

Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc.
David McCallen
CEO
888-890-8909