Wednesday, April 11, 2007 9:24:36 PM
The Imbiber: Trump and tonic, anyone?
going out by dan dunn
> email this to a friend
OCT 27
About a year ago, when it was first announced that Donald Trump would launch an eponymous vodka brand, your Imbiber wondered what in the heck had inspired such a celebrated non-drinker to get into the adult beverage game. Sure, Trump’s a savvy businessman, and Lord knows the booze business is booming. Plus, it’s no secret the Donald likes to slap his name on phallic symbols and that there are only so many towers out there for the branding.
Still, the guy claims to have never even tasted coffee let alone more intoxicating legal stimulants, so his peddling of vodka seems as unlikely as Mel Gibson backing a line of designer yarmulkes. The toupeed tycoon himself went on Don Imus’ syndicated radio show to explain his decision, saying, “I know it’s like tobacco companies making cigarettes and then advertising ‘don’t smoke,’ which I think is ridiculous,” adding, “but it’s a legal product, and if I don’t sell it, someone else will. ...” Ah, I see. So he’s just trying to beat Ivanka and Donald Jr. to the punch.
The people the king of self-glorification hired to promote his brand have dubbed Trump Vodka “the world’s finest super premium vodka,” and while the folks at Ketel One and Grey Goose, among others, would certainly beg to differ, it says here that Trump is a well-rounded spirit competitively priced at around $40. Esteemed master craftsman Jacques de Lat of Wanders Distillery, which has been producing vodka since 1631, makes Trump in Holland. It then goes into a distinctive bottle designed by famed artist Milton Glaser (see image). And while Trump was a bit off the mark in predicting “by the summer of ’06, I fully expect the most called-for cocktail in America to be the T&T or the Trump and Tonic,” history suggests you should never bet against this guy. Oh, and since no article written about Trump is complete without it … You’re fired!
For Imbiber archives, cocktail recipes and much more, go to www.theimbiber.net
mj
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