NEWS!!!!!!
Viva World Trade Approved for Listing With Mexico's 2nd Largest Supermarket Retailer
Wednesday April 11, 11:44 am ET
PUERTO VALLARTA, MEXICO--(MARKET WIRE)--Apr 11, 2007 -- Viva World Trade, Inc. (Other OTC:VVWT.PK - News) (the "Company" or "Viva") and its Mexican subsidiary Canmex Imports ("Canmex"), the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico, are pleased to announce the Company has been approved for listing "mike's" products with nationwide retailer Organizacion Soriana, Mexico's second largest supermarket chain.
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Soriana was founded in 1905 and has been listed on the Mexican Stock Exchange since 1987. They own and operate 235 modern supermarket stores and 80 convenience stores. Soriana is rapidly expanding its store base and has pledged to invest over $700 million to open 60 more supermarket stores over the next year. Soriana is the second largest Mexican supermarket chain, surpassed nationwide only by Walmart.
Through an exclusive arrangement with strategic sales and marketing partner TVK Latin America, a successful Mexico City-based importer and distributor of alcoholic beverages, Viva has gained access to the Soriana retail network alongside other successful TVK product offerings. Soriana currently retails TVK distributed alcoholic beverages across Mexico. Initial orders on a regional level are expected to begin later this month, with potential distribution to all Soriana stores by the end of the year.
"This sales opportunity with Soriana will be another major step forward for Viva and 'mike's' in Mexico. Their modern stores, nationwide presence, and aggressive expansion plans make Soriana a perfect retail partner as we develop the 'mike's' brand and expand our product offerings in the coming months," said Neil Mikkelsen, President & CEO.
About Viva World Trade, Inc.
Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the "mike's hard lemonade" brand family for the country of Mexico. "mike's hard lemonade" is one of North America's favorite and most successful flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets - Trading Symbol: VVWT.
