Digital Rights Management: The Wait Is Over
Are you eager to jump into mobile content, but waiting for more-adequate content protection? Your wait is over. Industry standards for protecting valuable content have arrived, and Nokia supports them. Early implementers are enjoying considerable success. And the competition is heating up.
These messages were delivered to attendees of Forum Nokia's Digital Rights Management (DRM) Workshop in London on November 4. The attendees learned about a thriving, multibillion-dollar global market for ring tones that is spurring new markets for music. They also heard about tools and standards that can help them enter this market today.
Nokia supports the Open Mobile Alliance's (OMA) industry-standard DRM 1.0 technologies in both the Nokia Publishing Toolkit 2.1.4 and Developer Platform 2.0 for Series 40 and for Series 60. The OMA standard lets content owners encrypt music, news, screen savers, digital wallpaper, video clips, and other content. They can then offer this content with incremental levels of copy protection and usage rights. Nokia plans to integrate DRM capabilities into its flagship mobile devices and device SDKs in the near future.
While the markets for movie trailers, music videos, and other sophisticated forms of mobile content are still in their formative stages, that should change soon. Next year Nokia expects to ship some 100 million terminals equipped with color displays, JavaTM technology, and Multimedia Messaging Service (MMS). Many of these devices will be based on the Series 40 UI and the Series 60 Platform. Already, nearly 170 operators worldwide have launched MMS services, and more than 20 operators also support video and streaming media.
View the six Nokia slide presentations from the DRM Workshop
"Never offend people with style when you can offend them with substance." --Sam Brown
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