Happy Easter Everyone. Here's some numbers to crunch $$$$$$$$$
United States Cremation Statistics (2005)
Total deaths 2,432,000 (100.00%)
Cremations 778,025 ( 30.88%)
Burial 1,653,975 ( 69.12%)
I assumed since the cremation rate was 30.88% the burial rate would be the remaining percentage (69.12%). I also based the animal statistics off of a previous post where I believe someone said there are 6 million pet dogs/cats in the US. Using 15 years as the life expectancy, that would mean 400,000 die annually.
If EI obtained 1% of the market on human deaths and 1% of the market on animal deaths in the U.S., it would translate into the following, assuming that the cremation/burial percentage remained the same as in 2005.
7,780 urns @ 599.00 = 4,660,220.00
16,539 caskets @ 3,500.00 = 57,886,500.00
4,000 animal urns @ 199.00 = 796,000.00
Total Sales = 63,342,720.00
Obviously, 2% of the market would be 126 million plus and so forth.(In addition, my figures don't include any sales outside the US. Who knows how many millions will roll in from the Vatican urns sold in other countries. Remember 1 out of every 6 people in the world are Catholic $$$$$$$$$).
Also, based on the 25K AKC shipment I think we all agree that 4,000 urns per year is quite a low figure, but I wanted to keep everything at the same percentage.
Anyone have any opinions on what % of the market EI will likely have, or end up getting ? I am not sure if 1% of the market is to high of a figure to use or not.
AI
