This is an undiscovered stock gem that I think will explode when the word get's out and investors understand what they have here. Their model is to basically sign up sports alumni subscribers who pay membership dues, but they also sell merchandise on their site, advertising space, they help sports groups and booster clubs with their fund raising efforts for teams and sports programs through their Team Assistance program and they have an incredible host of famous sports members who are willing to lend their names for use by the organization. They have recently gotten into the sports book and CD business with big name sports figures telling their personal stories for publication. The book and CD side of their business is being done in conjunction with Diversified Entertainment who has huge retail distribution channels with giants like WalMart and many other big name retailers. The company is working on the first six or so titles and expect each title to easily gross more than a million dollars each and many more sports figures are lining up to tell their stories so there will be many more sports publications to come.
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