4 April RKLC Receives Broker Agreement From Chock full o'Nuts
WEDNESDAY, APRIL 04, 2007 10:56 AM
- PrimeNewswire
MILLER PLACE, N.Y., Apr 4, 2007 (PrimeNewswire via COMTEX) -- Rockelle Corp. (RKLC) , a developer, owner, operator and franchiser of quick service restaurants, cafes and specialty food concepts, is pleased to announce that the Company has received a broker agreement to represent Chock full o'Nuts. Under this broker agreement, Rockelle Corporations can develop or license Chock full o'Nuts cafes, drive-ins, kiosks and other types of eateries throughout the United States.
Since acquiring the popular, trademarked Chock full o'Nuts brand from the Sara Lee Corporation in December 2005, the Segafredo Zanetti Coffee Group, of Bologna Italy, through its domestic subsidiary, Massimo Zanetti Beverage, USA, has made substantial investment in marketing and awareness programs to facilitate planned expansion throughout the United States.
Gerard Stephan, founder and CEO of Rockelle Corp. noted, "Our business relationship with Chock full o'Nuts has matured over the past several months to the point where Chock has chosen us to represent them in their expansion plans by allowing us to become one of their brokers. Under this agreement, in addition to being able to develop Chock full o'Nuts eateries and cafes, Rockelle will also be able to promote licensee opportunities. Additionally, this agreement allows for Rockelle to receive residual income from every pound of Chock full o'Nuts coffee sold through every location we broker."
Rockelle Corp. expects this broker agreement to produce a successful revenue stream in 2007 and beyond. "When combined with all of our other business developments and alliances, and the recent acquisition of Stewart's Original Root Beer and its trademarks, we have never been more confident of our bright future and our ability to grow shareholder value," concluded Mr. Stephan.
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