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Press Release Source: Esprit Financial Group


Esprit Financial Group Inc. (Esprit) (CHNW.PK) Announces Successful Launch of New Forex Website
Thursday April 5, 6:00 am ET


LAS VEGAS, NV, April 5 /PRNewswire-FirstCall/ - Esprit Financial Group Inc. (ESPRIT) (formerly Cash Now Corporation) (CHNW.PK) www.espritfinancialgroup.com is pleased to announce that it has received several hundred sign-ups for Forex demo trading and live trading during the first 2 days of operation. Many of these were received via direct email, while others use the submission form at the cashnow.com website.
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The Company is making some minor administrative modifications in conjunction with Advanced Markets, Inc. primarily in the administrative back office reporting area. However, the site (www.cashnow.com) has operated up to all expectations during this first week of live trading, with no reports of system problems.

Esprit's webmaster will be tracking traffic for analysis in conjunction with Advanced Markets throughout the remainder of the week, and will provide additional updates early next week.

In other news, the Company has developed a mirror website with completely revamped graphics. It will be launched over the long weekend, at www.lowpips.com. This will be an autonomous website. As the Forex trading program rolls out, the Company is evaluating offering sub-IB accounts within the 'Biz-Opps' community as a mid-term business growth model. The Company will provide fully functional trading websites, along with advanced Search Engine Optimization (SEO) to qualifying candidates.

Garr Winters, Esprit CEO concludes that: "This launch week has met our every expectation from a technical and sales perspective. We purposely started without aggressive marketing, to allow for a shakeout period. We now feel confident in the system, and will step up the online marketing support to drive traffic to the site. With the launch of the second website, we will be able to capture a broader audience responding to a completely different look and feel from a graphics point of view. This will also be very effective as a tool to optimize SEO marketing initiatives."

About Esprit Financial Group Inc.

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