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Monday, 12/01/2003 3:21:24 PM

Monday, December 01, 2003 3:21:24 PM

Post# of 93821
Is Data Play alive or dead? I guess alive!
DPHI, Inc. (DataPlay) Awarded Six Strategic Patents

Engages IP Partner, LLC to Extract Strategic Value From Intellectual Assets
Boulder, Colorado – November 6, 2003 – DPHI, Inc. announced today that it was granted six patents from the U.S patent office, underscoring the innovation of its small form factor optical storage device. The six patents are in addition to six patents previously awarded. Additionally, DPHI has acquired the services of IP Partner LLC in order to utilize the licensing revenue opportunities the patents represent. The two companies have already been working together for over two months.
As the small form factor optical market emerges, DPHI's patents will enable the company to establish compelling advantages and acquire new licensing revenue. The patents cover the areas of optical data storage devices, optical head alignment, optical recording mediums with writeable capabilities, and access control of writeable mediums.
"In today's knowledge-based economy, intellectual assets drive more and more companies' market value," said Bill Almon, Jr., CEO and President of DPHI. "Intellectual property management is a strategic part of our business and we are committed to commercializing our patents in order to add value to our company and its shareholders. IP Partner brings the expertise and strategic focus that can help us to speed up this process."
DPHI was granted ten patents overseas including Taiwan and Singapore. It expects to see a steady flow of granted patents as the result of over 140 filings between the years 1999 and 2001.
"We believe DPHI's intellectual assets represent tremendous commercial value to the company's core business objectives," said Dr. Eve Zhou, CEO of IP Partner. "Intellectual property licensing can be a significant revenue and profit generator: the market has soared from $15 billion to over $110 billion in the last 10 years, according to data from PricewaterhouseCoopers. With a large IP portfolio and unique innovations, DPHI is well positioned to benefit from this trend."

About DPHI
DPHI, Inc. (http://www.dataplay.com) provides micro-optical storage technology uniquely suited to digital recording, playback and distribution. The DataPlaytm platform features a miniaturized optical engine and removable media that enable new ways of storing and securing digital content and data for the growing market of portable electronic devices and systems. The company’s technologies are suitable for a broad spectrum of applications in industry verticals and in consumer electronics.

The DataPlaytm platform is recognized as a pioneering small form factor optical technology designed specifically to meet the needs of for portable, secure digital content creation and distribution. Unique to the DataPlaytm platform is its patented media-based “DRM” architecture and system. Employing a combination of proprietary hardware and software encryption and authentication innovations, content placed on the micro-optical DataPlaytm media from a trusted source can be accessed only by those with the recognized authority.

About IP Partner
IP Partner (http://www.ip-partner.com) is a consulting firm specializing in the creation, strategy, utilization, and monetization of intellectual assets. It is the creator of ip-savvytm and ip-inventtm series of proprietary tools for IP management and value extraction.

_______________________________________________________________________________
All brand or product names may be trademarks or registered trademarks of their respective companies.

Further Information (DataPlay):
DPHI, Inc.
2580 55th Street
Boulder, CO 80301
USA
1-303-447-8484
Media Relations Contact
info@dataplay.com

Further Information (IP Partner):
IP Partner LLC
Eve Zhou, President
1-303-596-8239
info@ip-partner.com

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