Xcelplus International, Inc. (XLPI)

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Ethanol ads go on the air

(article)

http://news.enquirer.com/apps/pbcs.dll/article?AID=/20070402/BIZ/304020003

It's just another indication of the gov/industry "push" to make ethanol catch on with consumers. Liable to happen eventually.
Creating a national mindset takes time. For example, over the years, they finally got a lot of Americans to eschew meat and eat lots of starch/suger instead. American sugar market remains subsidized (compared to world sugar) so far as I know. Sugar forsted corn flakes: the all American breakfast.

Gee, now everyone is starting to get diabetes. What a surprise. Now watch for sugar to be downplayed since there is an alternative potencially more lucrative market for sugar, corn syrup...

When you start seeing wise cracks on situation comedy shows aimed at getting people to use ethanol the way they "punish" people for eating hamburgers, we'll know we are there.

If only XLPI can hold out long enough. I just hope CEO knows to circle the wagons, hold whats left of the fort.