Brunton Vineyards Holdings, Inc. (fka BVYH)

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Press Release Source: Brunton Vineyards, Inc.


Brunton Vineyards Receives Letter of Intent from Zhejiang Ouhai International Trade Corporation for Distribution of Its Wines in China
Monday April 2, 5:00 am ET
And Becomes a Substantial Supplier of California Wines to China and Capitalizes on the Increasing Trend of China's Increasing Consumption of Fine Wine, Especially California Wine


SAN FRANCISCO--(BUSINESS WIRE)--Brunton Vineyards, Inc., a division of Brunton Vineyards Holdings, Inc. (Pink Sheets:BVYH - News) announces that it has received a Letter of Intent from Zhejiang Ouhai International Trade Corporation (ZOITC) for the distribution and delivery of a minimum of 1,200 containers per year of the company's wine brand, Addison Cole. The proposed transaction translates to approximately 1,000,000 cases of wine for the year, with an approximate annual contract value of $80,000,000. The first purchase order is scheduled to be received by mid to late April 2007, once details are finalized pertaining to label design and compliance specific to the Chinese market.
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ZOITC has requested a wide spread of wine varietals which will include a variety of the company's wines beginning with the Addison Cole brand - Merlot, Cabernet Sauvignon, Zinfandel, and Chardonnay, with several other varietals such as Syrah, Pinot Noir, Pinot Grigio and Brunello as possibilities later on. President of Brunton Vineyards, Brian McGonigle, comments, "We were told that there are approximately 400 million wine drinkers in China, making it one of the largest wine markets in the world. We see this transaction as the beginning of a long relationship with the people of China and we welcome the opportunity to share our passion for making great wine with those who appreciate and enjoy drinking great wine. We are honored that Ms. Sun and her company has selected Brunton Vineyards as a key import partner for the distribution of California wines to China."

Sherry Sun (Qui Zhi Sun), of Zhejiang Ouhai International Trade Corporation, comments, "After looking at many California wine companies and tasting their wines, we felt that Brunton Vineyards was the right partner for fulfillment of our needs to import and distribute wine in China. We tasted their wines and found them to be of superior quality, competitively priced, and with taste profiles that fit the needs of the Chinese wine consumer." Zhejiang Ouhai International Trade Corporation will distribute wine from Brunton Vineyards to locations in Beijing, Shanghai and Hong Kong. Sherry Sun is also currently the Chief Representative and Trustee in the Beijing office for The American Academy of Hospitality Sciences, New York.

Commenting on his company's distribution of wine to China, Geno Brunton, Chairman / CEO, stated, "I have been deeply involved in Chinese culture for many years of my life and feel that my affinity and connection with the people of China has come full circle. We are grateful to have this opportunity to serve our friends in China and cultivate a long standing relationship with the people of such a great nation as they welcome our wines from California."