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Here's the PR...I really think this has huge potential!

Press Release Source: Viyya Technologies, Inc.


VIYYA(TM) Announces Growth Target of 10,000 Revenue-Generating Subscribers in 90 Days
Wednesday March 28, 8:01 am ET
New Product Rollouts Tie Well Into Advertising Model


ROSELAND, N.J.--(BUSINESS WIRE)--Viyya Technologies, Inc. (Pink Sheets: VYON - News), developer and marketer of the world's most advanced, Web 2.0 information management application, today announced that VIYYA(TM) is successfully following industry standards for subscriber-based advertising revenues through the Google, Inc. (NASDAQ: GOOG - News) AdSense(TM) Advertising Service and unveiled its strategic objective of securing 10,000 subscribers over the next 90 days.
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Based on advertising model metrics and industry click averages for an Internet user, the estimated revenue goal projects revenues from VIYYA(TM) Free to exceed $60,000 per month in 90 days; $120,000 per month in 180 days; and $180,000 per month by year end.

VIYYA(TM) Free was launched in February with the intent of generating users that could provide valuable insight into the functionality of the company's products as well as the ability of VIYYA(TM) to generate revenue from its association with Google AdSense and other advertising networks.

"We are extremely pleased with the success of the Google AdSense(TM) Service thus far," said Viyya CEO John Bay. "Our investment in the core VIYYA(TM) technology to a web-based platform capable of generating advertising revenues was the right strategy. The first phase of the strategy is for general purpose advertising campaigns like those supported by Google AdSense(TM). The second phase will be for more focused ad campaigns used in conjunction with our partners on the VIYYA(TM) Service Provider Edition and the VIYYA(TM) P2P platforms, both due out soon."

The VIYYA(TM) Free revenue model is a pay per click model that works in conjunction with Google AdSense and in the future, other advertising networks as well. VIYYA(TM) Free users are served ads relevant to the particular subject displayed in their anchor set. For example, if a subscriber creates an anchor set relating to a professional sports franchise, it is quite possible that the advertisements on the VIYYA Viewer could be a sports apparel ad directly related to the sports franchise. Should the subscriber click on the particular ad, Viyya would receive a percentage of the ad revenue directly from Google or the advertising network. This form of leading-edge advertising is called behavioral targeting and is quickly surpassing search advertising in the web marketplace.

VIYYA(TM) Free rollout has now begun on more than 600 websites throughout North America. The sites - Download.com, Tucows, Simtel, Winsite, MyZips, Shareup, Files32 and others - have already been contracted through Viyya's distribution partner.

"The exact date and time of the release on each site will be determined by the number of subscribers already utilizing the product," added Bay. "We are in constant contact with the technical representatives of these download sites. We understand from these partners that the number of product downloads could extend into the 'millions of downloads,' and we want to make certain our infrastructure is properly capable of handling the subscriber volumes each step of the way, ensuring a pleasant experience for all of our users."

VIYYA(TM) Free is commercially available for subscription at www.viyya.com. In addition, a fully featured product information kit on VIYYA(TM) Free and VIYYA(TM) Pro is available on our website today.

About Viyya Technologies

Viyya Technologies (Pink Sheets: VYON - News) is the developer and marketer of the world's most advanced, Web 2.0 information management application. Viyya has assembled the tools that allow individuals to turn "Information Overload" into customized personal and business intelligence, empowering them to automate and manage their Internet information through trusted and open sources. Viyya provides easy-to-use filtering, parsing, and notification techniques for the maximum information impact, while storing information for quick, easy, effective retrieval. For additional company information, please visit www.viyya.com.

Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance; they are only predictions and may differ materially from actual future results or events. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors -- including but not limited to risks associated with changes in general economic/business conditions (including in the IT and financial information industries), actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.



Contact:
Viyya Technologies, Inc.
Jesus Rodriguez, 305-776-4535

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Source: Viyya Technologies, Inc.


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