Eternal Image Inc (fka ETNLQ)

[clownsj]

All a reverse split does is raise the stock price - usually in an attempt to get listed. Good point: the stock doesn't look 'cheap' and undesirable to some - (example: Crammer doesn't like stocks under $5) Bad point: shares held by investors are lessened and if the stock becomes more tempting to shorters. There are actually no more or less 'shares' after than before, ratios of the company held by individuals and investors are the same.

A buy back reduces the shares available to trade on the market and provides a tightening effect by making demand higher short term for the shares being re-bought.