iFinix Corporation Commences Ad Campaign and Product Branding Strategy
iFinix Corp. (PINKSHEETS: INXR) announced today the launch of an extended advertising campaign designed to build brand awareness of the iFinix suite of financial products.
The company has in place a three tier advertising strategy that begins this week with web advertisement placements on key financial websites addressing the audiences of active traders and the larger investor community. Some placements will run for up to one year and include designated web page sponsorships by iFinix.
In the months that follow, advertising on additional financial web portals plus the internet sites of national and international financial publications will continue to expand the exposure of the iFinix suite of products including iFinix RealTime, iFinix Trader and eFinix to a wider demographic as each product is publicly released.
In the coming month, iFinix will broadcast its first television commercials with run commitments on major financial channels such as Bloomberg and CNBC currently under consideration. The third tier of the advertising program will be print ads in key financial publications. The print component is slated for regular ad placements after product releases and is intended to solidify and build upon consumer awareness initially built up via web and television advertisements.
Designed to support a long-running campaign, the thematic concept chosen by iFinix for the multiple television spots is considered by the company ideal for generating numerous, ongoing versions of a single identifiable and memorable presentation style that will be firmly associated with the iFinix brand.
The above is from the PR of March 5 2007. The television ads are going to air very, very soon and along with the release of Ifinix Realtime they will create such momentum that the only thing the MM's could do is join us long. In my opinion, what we saw in today's trading action is the beginnings of the MM's aligning themselves with the INXR longs. Have a great weekend and a better next week.
