Accessories to Support Highly-Anticipated Launch of Futuristic Title on Xbox 360(TM) -
<p />SAN DIEGO, March 21 /CNW/ - Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party video game accessory provider, announced today that it will produce a new line of officially-licensed accessories to support the launch of BioWare's highly-anticipated game, Mass Effect. Mad Catz has entered into an exclusive agreement with BioWare to produce products for the launch of the title.
<p />"BioWare's Mass Effect, a science fiction role-playing game being launched exclusively for the Xbox 360, is widely regarded as one of the most anticipated interactive entertainment software titles of 2007," said Darren Richardson, President and Chief Executive Officer of Mad Catz. "The addition of the Mass Effect license further expands our portfolio of high-profile entertainment and sports licenses and is consistent with our goal to align ourselves with important, mass-appeal brands and interactive entertainment software launches. We recently demonstrated the success and value of this strategy with our well-received line of officially-licensed merchandise for Epic Games' Gears of War(R) video game. We look forward to delivering stylish accessories to fans of this futuristic epic when it launches."
<p />"Mad Catz has established a strong track record of producing and delivering quality products to coincide with major software launches," said Greg Zeschuk, President of BioWare Corp. "We look forward to the addition of the Mad Catz accessories to Mass Effect's highly-anticipated launch and are delighted that Mad Catz is offering our fans another outlet to show their enthusiasm for the game."
<p />The Mass Effect-themed products will include a faceplate and Console Skinz(TM) combo pack for the Xbox 360 with an MSRP of $29.99 which includes a faceplate and graphics to customize the sides of the console. The products will be available at major video game retailers throughout the United States, Canada, and Europe. For more information visit www.madcatz.com.
<p />About Mad Catz Interactive, Inc.
<p />Mad Catz is a worldwide leader of innovative peripherals in the interactive entertainment industry. Mad Catz designs and markets a full range of accessories for video game systems and publishes video game software, including the industry leading GameShark brand of video game enhancements. Mad Catz distributes its products through most leading retailers offering interactive entertainment products, as well as through its www.madcatzstore.com website. Mad Catz has its operating headquarters in San Diego, California and offices in Canada, Europe and Asia. For additional information go to www.madcatz.com.
<p />About BioWare
<p />BioWare Corp. is an electronic entertainment company which develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate(TM) and Neverwinter Nights(TM) series, as well as the 2003 Game of the Year, Star Wars(R): Knights of the Old Republic(TM). Original BioWare-created IPs include the 2005 RPG of the Year, Jade Empire(TM), with next-generation titles Mass Effect(TM) and Dragon Age(TM) currently in development. With studios in Edmonton, Canada, and Austin, Texas, BioWare is also hard at work on several unannounced projects including a new title for the Nintendo DS(TM), as well as a massively multiplayer online game. For more information on BioWare, visit www.bioware.com.
<p />BioWare, BioWare Corp., BioWare Eclipse Engine, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by BioWare Corp. in the U.S. and other countries. Elevation Partners is a registered trademark of Elevation Partners. All other trademarks and copyrights are the property of their respective owners. All rights reserved.
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