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Wednesday, 03/21/2007 3:31:11 PM

Wednesday, March 21, 2007 3:31:11 PM

Post# of 202893
Updated:2007-03-21 13:51:13
Eternal Image Crosses the Halfway Point in U.S. Distribution with the Addition of Major Distributor Monarch Resources
BUSINESS WIRE
FARMINGTON HILLS, Mich.--(BUSINESS WIRE)----Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of brand name caskets and urns, today announced that it has reached an agreement with Monarch Resources of Arlington, Texas to manage distribution of its products in Texas, Oklahoma, Arkansas, Louisiana and Kansas. The company, which serves more than 800 funeral homes across that region, is a full service distributor.

The addition of Monarch to the distribution chain brings Eternal Image to the geographic half-way point, with 26 states now covered by official distributors.

According to Nick Popravsky, vice president of sales and marketing, "The reach is actually much greater, as most of the major metropolitan areas of the United States are covered by our current distributors. And for funeral homes not covered by a distributor, we continue to provide direct ordering and shipping services so that there is no gap in availability."

Monarch Resources was founded in 1980 by Tom and Sandy McGrew as a medical supply company that expanded into the funeral industry in 1991. Today the company's sole focus is on providing funeral homes and mortuaries with supplies and equipment, including lines from Ferno, Halo, Church & Chapel, Chancellor Pew Chairs, Ward Mfg. Pews and Durma-Pro Mortuary Cosmetics.

"Our goal is to provide products to our customers that help attract the public, and this line of Eternal Image licensed image urns and caskets is new, interesting and could prove very helpful to funeral homes," said Tom McGrew, president of Monarch Resources.

Monarch Resources delivers or ships to almost 2000 customers from coast to coast and the Caribbean from an in-stock inventory of more than 1500 individual items directly related to the funeral industry. The company is particularly proud of the fact that this inventory allows it to ship stock items on the day the order is received (before noon CST) or within 24 hours at the latest. For more information about the company visit www.monarchresources.com.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball(TM), Precious Moments(R) and the Vatican Library Collection(TM), as well as pet urns featuring the American Kennel Club(TM) and the Cat Fanciers' Association(TM). For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.



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