Celsius Holdings Inc (CELH)

[SmokingUSA]

Celsius, Inc., Maker of Celsius(R), Earth's First Calorie Burning Soda, and Skokie Valley Beverage Company Bring Nation's Hottest Beverage to Windy City Region
via COMTEX

March 19, 2007

DELRAY BEACH, Fla., March 19, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) announced today that Celsius(R), earth's first calorie burning soda and one of the hottest new beverages in the market today, will be distributed in Chicago's North Side and northern and western Cook County, including Evanston, Shaumburg and Arlington Heights. Skokie Valley Beverage is a 4th generation, family-owned and operated beer and beverage distributor that services approximately 2,300 accounts throughout the region.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061011/CLW066 )

"Celsius is an exciting new brand for us and we firmly believe it has an unlimited potential," said Nick Tero, Sales Manager for Skokie Valley Beverage Company. "As a multi-brand house we are always searching for innovative products and Celsius clearly fits that description. We were also impressed with Celsius, Inc.'s support for the product, not only from the marketing we've seen but also from what they've done to help train and support our team. Working side-by-side, we are excited about the prospects for Celsius in the Chicago area."

"We make every effort to work closely with our distributors and Skokie Valley Beverage is no exception. We're pleased to be able to bring Celsius to a good part of Chicago and beyond, and glad to have a partner like Skokie to do it with," said Dick McGee, Chief Operating Officer of Celsius, Inc., the maker of Celsius. "We already know that Skokie Valley Beverage is a progressive distributor, known for bringing breakthrough products to market and that they understand the unique aspects Celsius brings to consumers. We're also confident that we've gotten some awareness of Celsius in the market due to the fact that people have said they had seen us on recent TV shows such as the Food Network Unwrapped, read about us being in the celebrity gift bags at the Oscars, and winning recent Global awards from Beverage Innovation Magazine for Best New Functional Drink, and 2nd place for Best New Health Initiative. That's going to help assist Skokie in opening new accounts and making consumers aware to pull Celsius off shelves."

Celsius is available in 5 great tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. The manufacturers suggested retail price for a single 12 ounce bottle of Celsius in convenience stores is $1.99, with a Celsius 4-pack selling for a suggested price of $6.99 in the grocery channel. For more information about Celsius, to review the clinical study and learn where to find us, please visit www.celsius.com.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc., is quickly gaining attention in the emerging $36 billion functional food and beverage category, and is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed under the heading "Description of Business -- Risk Factors" in Celsius Holdings' report on Form 8-K as filed with the Securities and Exchange Commission on February 2, 2007, and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

SOURCE Celsius Holdings, Inc.

Media, Shep Doniger of Black Dog Communications, [phone], [e-mail], or Jan Norelid of Celsius Holdings, Inc., [phone], [e-mail], Investor Information, [phone] http://www.celsius.com
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