Eternal Image Inc (fka ETNLQ)

[Specalculator1]

I'm sure their numbers were few compared to what is taking place in terms of demand. They may have set the orders based on firm buyers at the time and set the budget according to what money they had last year when they set it up.

At present, they can begin to measure their purchasing/manufacturing power from the response of the first batch of products made, even those products that were pre sold. Filling the orders from past sales moves that group of product into the market. Now that said, the product being new to the funeral industry can and will perpetuate new orders and I beleive the company doesn't really know how much demand lays before them. The pipeline is new and the conservative approach is always wise. Once they build a few pipleline's (receive orders) they will have more information on how many of each line to manufacture. Back orders are King in the manufacturing business on most products. It means job security when demand exceeds supply.. Down the road, issues like on time delivery and quality customer service will come into play.