AI
| Followers | 2082 |
| Posts | 87423 |
| Boards Moderated | 5 |
| Alias Born | 02/24/2007 |
Saturday, March 17, 2007 1:57:14 PM
Okay, last time to try and convey this thought...
As far as religion goes...
THE VATICAN stuff appeals to CATHOLICS. (duh)
THE PRECIOUS MOMENTS stuff appeals to primarily PROTESTANT CHRISTIAN TYPES (i.e. Methodists, Baptists, Presbyterians, etc.), and to a lesser degree, Catholics.
Yes, it's all tasteful and beautiful, but the name "Vatican Library Collection" will send most non-Catholic Christians running. Try it out on some you know...
Ask yourself, "if I wanted to create funerary products that appealed to non-Catholic Christians, what would hit the BROADEST range of said group?" Answer: PRECIOUS MOMENTS stuff. If you can think of something better I'd be interested to know. Actually, I'd be interested in letting ETIM know!
I believe this is extraordinarily smart product creation and marketing by the ETIM crew.
For those doubting me about Precious Moment's appeal to primarily PROTESTANT Christians:
Check out the history of Precious Moments.
Go visit the Precious Moments Chapel in Carthage, MO.
Go to your local Christian bookstore - chances are they've got Precious Moments stuff there.
Find out more about Sam Butcher, the creator of Precious Moments. (Yeah, I know, unfortunate name.)
Not trying to be argumentative, just want to help you see that ETIM has already thought through what you're currently discussing.
As far as religion goes...
THE VATICAN stuff appeals to CATHOLICS. (duh)
THE PRECIOUS MOMENTS stuff appeals to primarily PROTESTANT CHRISTIAN TYPES (i.e. Methodists, Baptists, Presbyterians, etc.), and to a lesser degree, Catholics.
Yes, it's all tasteful and beautiful, but the name "Vatican Library Collection" will send most non-Catholic Christians running. Try it out on some you know...
Ask yourself, "if I wanted to create funerary products that appealed to non-Catholic Christians, what would hit the BROADEST range of said group?" Answer: PRECIOUS MOMENTS stuff. If you can think of something better I'd be interested to know. Actually, I'd be interested in letting ETIM know!
I believe this is extraordinarily smart product creation and marketing by the ETIM crew.
For those doubting me about Precious Moment's appeal to primarily PROTESTANT Christians:
Check out the history of Precious Moments.
Go visit the Precious Moments Chapel in Carthage, MO.
Go to your local Christian bookstore - chances are they've got Precious Moments stuff there.
Find out more about Sam Butcher, the creator of Precious Moments. (Yeah, I know, unfortunate name.)
Not trying to be argumentative, just want to help you see that ETIM has already thought through what you're currently discussing.
Join the InvestorsHub Community
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.
